Healthcare and Social Media:
Proof that 2 is really better than 1

pharma social mediaThis online computer based day and age is requiring medical practitioners to embrace Facebook, Twitter and other social media sites. One strategy for medical practitioners to keep in mind is including employees. After all, employees make up a business’ recruiting team. With a large, enthusiastic network of employees, a business’ social media marketing will undoubtedly be more successful. With an increasing number of followers and fans, medical practices must remember to consistently regulate their sites for comments or concerns that may require immediate attention. Yet besides criticism, healthcare clinics should make a strong effort to thank their social media followers for any compliments! A simple, “Thank you + name of follower” response only takes a second and is perhaps the quickest, simplest and least expensive way of circulating a positive reputation for the facility. In addition, listening and initiating conversation on these social media sites are important strategies for continually keeping the pages fresh and current. Finally, healthcare practices should strive to post information to their sites which is unique and useful: whether original content or simply referencing a headline from a newspaper, article from a medical journal or even just a humorous and/or informative Youtube video.

“Like” us on Facebook, Follow us on Twitter and Join us on LinkedIn for all the latest news from Global Archives, as well as from the IT and Healthcare Industries!

Social media: 1, 2, 3, Operate.

Is Cloud Computing the “Railway of the 21st Century?”

trainCloud computing has been termed a “railway of the 21st century”. Not only does it consolidate the data of businesses while boosting efficiency and revenue, cloud computing further reaches out to these businesses and connects them with other operations that share a similar interest. While the media has hyped it up as a way to boost your business’ revenues, it equally promotes sharing and collaboration through the fluid sharing and collaboration of streamlining virtualized information in a private and secure manner. Cloud computing, essentially, breaks down geographical barriers so as to allow a significantly higher number of businesses the added convenience of sharing information and maximizing business-to-business resources. Especially with the added challenges of a tough economy, businesses, more than ever, need to come together and utilize one another as a means of furthering their maximum potential. After all, we all can learn a little something from one another. So, “will 2012 be the year of the cloud?”. Our answer? Yes. But perhaps not “the” year, as cloud computing is itself a long-term system of perpetuity. Rather, Global Archives believes 2012 will be the year of collaboration, learning and the merging of businesses so as to create a powerhouse of technological efficiency. Global Archives has adopted this thinking by looking to add business partners. One example being Accelerated Imaging, as featured in our November newsletter.

What does 2012 have in store for your business?

2012 National Defense Authorization Act:
The latest cloud advocate

us capitalThe growing advent of cloud computing has not only become a great source of saving businesses money. Thanks to the passage of the 2012 National Defense Authorization Act, cloud computing has even been endorsed by the US federal government. This act specifically directs the Department of Defense (DoD) to migrate its vast data compilation to the private sector. By using cloud computing, or virtual servers of applications, organizations are better able to consolidate servers, hardware costs and IT staffing without impacting the needs of the user. Fully on board with the numerous benefits of cloud computing, Congress has instructed the DoD to head the operations of the commercial sector. The DoD has estimated an expected savings of approximately $1 billion in 2016 as a result of this technological transition. While undoubtedly beneficial in the long run, making the transition is not a quick, simple process. In order to enact cloud computing to the DoD’s operations, they must first define requirements, issue a request for proposal, select a contractor, and sign a contract before they are even able to begin migrating servers and applications to the vendor – a process of about one year. It will be exciting to see which contractor the US Congress selects to appropriate the services required to win the trust of such a high-risk, private system.

What’s New?

childrens_pool_la_jollaNearby La Jolla, CA welcomes a state of the art new women’s surgery center located at the UCSD Regional Fertility Center. Reproductive Partners, one of the nation’s premiere centers for fertility procedures, expanded to this southern California location in order to meet increasing patient demand. This additional physical space has allowed Reproductive Partners to “accommodate the very latest reproductive technology” thus diversifying the number of advanced onsite procedures that physicians are now able to perform. One such example being hyperscopies; prior to such expansion, these procedures were too advanced to work in conjunction with the equipment resources provided onsite. Another noteworthy example is the more powerful ultrasound equipment. Physicians are now better able to better view ovaries, the uterus and early pregnancy. The American Association for Accreditation of Ambulatory Surgery Facilities, Inc. (AAAASF) has recently accredited the facility for operations. Let the surgeries begin!

GlobalArchivesFor more information regarding this Newsletter, contact:
Irina Ustyan at
Visit: Global Archives


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